#Aura aveda salon manual#

“It’s your culture and you can’t rule out of fear.”Ĭhad has also started working with his front desk manager to create a policy manual for the entire leadership team. “She doesn’t hold back and it has been wonderful,” says Chad. While Chad struggled with holding staff members accountable at times, his new manager is confident holding them accountable for everything and won’t hesitate to send them home to change if they aren’t dressed properly or for any other infraction.īut she does it in a way that’s non-offensive, so the salon thrives. “But my new manager has no problem talking to people, and the salon has turned up the growth mode because of her.” “I had a fear of disciplining someone because they might leave,” he adds. “One of the things I’ve had struggles with as an owner is falling into the trap of fear,” says Chad. Now, he has a stylist who he promoted to manager due to her logical side and urgency to get things done. Over the years, Chad has learned more about stylists, their personalities and what makes a good leader in the salon. “They let me know if they get a good vibe.” “On the day they shadow, the team can tell if the candidate wasn’t attentive or if he or she did extra work even though they weren’t asked,” says Chad. Now, he has a hiring process firmly in place that includes interviews with team members and a day of shadowing. “It took us a little longer to be profitable, but you can’t find a better job in Jacksonville in the salon industry than here,” he says.Īura recruits stylists primarily from the Aveda Institute, and The Salon People helped him find four great people when he opened to help him get off the ground. Since day one, Chad has offered his employees benefits like health insurance, paid vacation and education, even though it didn’t always boost his bottom line. Aveda might bring them into the salon, but I have to have people who are competent and believe in the company.” “But I only make money when someone else does good work. “You get the same look and feel here as you would at an Aveda salon in New Jersey,” he says. He also loves the continuity of owning an Aveda salon and what it offers customers across the country. With a strong team behind him, Chad never felt alone in his journey to open and build a prosperous business. The SDPs were very helpful in getting me through the buying of the company, and learning more about Aveda,” he adds. They told me who to contact to get a website and what was successful for other salons. “They know what works, and at the beginning, I didn’t. “I had no idea what I was doing, so I took whatever The Salon People told me and executed it,” he says. “I went into business not just by myself, but also with Aveda and The Salon People,” he says. Before he even opened, he made the decision to follow Aveda, Neill Corporation and The Salon People’s guidelines for success and hasn’t looked back.

#Aura aveda salon plus#

“In 2010 we expanded to add more chairs plus spa and now we’re opening a second location.”Ĭhad credits Aveda as one of the biggest factors of his salon’s growth. “We did $350,000 the first year and then 48 percent more the next year and kept growing and growing,” he says. And I met other salon owners, and asked what they do to be successful.”Ĭhad’s hard work and a desire to learn has paid off in double-digit growth-since day one.

“I’m a numbers guy, so it was a good fit. “When we first started, I attended every single class at the Aveda Business College,” he says. Chad however, has fully immersed himself into the salon industry and Aveda culture. “I quit the mortgage industry and threw myself into the salon industry.”Įdward is a silent partner in the salon, and remains working in the medical profession. “In 2009, a year after we opened, we made an offer to buy her out, which she accepted,” says Chad. But within six months, they figured out she wasn’t the best manager. The Pereira brothers decided they wanted to back her. “My mom was a big Aveda fan, and one time while she was getting her hair cut, she overheard her stylist talking about how she wanted to open her own salon, but was lacking capital,” says Chad.Ĭhad met with the stylist, who had taken courses at the Aveda Institute, and she filled him in on Aveda’s points of difference and its eco-friendly mission. The brothers, who always knew they wanted to own a business together, weren’t sure what that business was going to be. Chad and Edward Pereira, owners of Aura Salon in Jacksonville, Florida, aren’t your typical salon owners. They’re there to hire stylists, of course. Why are they there? Do they need to buy products? What’s the punchline? A mortgage broker and a doctor walk into an Aveda Institute.